Why yes, it's sparkling water.

CROSS MEDIA CAMPAIGN

Sodastream are an international brand that excel in taking something everyday and making it exciting. We were tasked with creating a campaign that captured this feeling of excitement in a way that was fun, engaging, and most importantly; versatile - as the campaign would touch every advertising medium, from print, to digital, video and in store.

PHONE SCREEN TO THE BIG SCREEN

Starting with a campaign concept this was quickly developed into a variety of multi media assets, a video and still photoshoot produced a global advert for TV and cinema alongside a fantastic collection of photography to be used on future comms.

getting busy with fizzy

Over time we have produced digital and offline pieces from instore POS, and promotional giveaways to animations and online brand shop pages, all helping to position Sodastream in the hearts and minds of the sparkling water drinking consumer.

AWARD WINNING

The campaign was successfully transitioned into a targeted TV advertising campaign ran in collaboration with Sodastream, Boots, Sky TV, Cineworld and localisation agency Pintarget.

The results speak for themselves:

  • SodaStream over-delivered their sales target by 5.3% and Boots reordered.
  • Prompted recall was nearly 21%, 12.1 points higher than control.
  • Spontaneous awareness was 6.5%, 2.5 points higher than control.

The campaign was recognised by ThinkboxTV as the ‘Best Low Budget use of TV’ at the TV Planning Awards in 2019.

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