Sodastream are an international brand that excel in taking something everyday and making it exciting. We were tasked with creating a campaign that captured this feeling of excitement in a way that was fun, engaging, and most importantly; versatile - as the campaign would touch every advertising medium, from print to digital, video and in-store.
Starting with a campaign concept, this was quickly developed into a variety of multi-media assets; a video and still photoshoot produced a global advert for TV and cinema, alongside a fantastic collection of photography to be used on future comms.
Supported in so many different disciplines.
Mosaique have been an amazing extension of the SodaStream team for a couple of years. They have offered great support on a variety of projects from digital, POS, exhibitions and so much more.
Trade Marketing Manager – SodaStream UK
Over time we have produced digital and offline pieces from in-store POS and promotional giveaways to animations and online shop pages - all helping to position Sodastream in the hearts and minds of the sparkling water drinking consumer.
The campaign was successfully transitioned into a targeted TV advertising campaign ran in collaboration with Sodastream, Boots, Sky TV, Cineworld, and localisation agency Pintarget.
The results speak for themselves:
The campaign was recognised by ThinkboxTV as the ‘Best Low Budget use of TV’ at the TV Planning Awards in 2019.