Why yes, it's sparkling water.

CROSS-MEDIA CAMPAIGN

Sodastream are an international brand that excel in taking something everyday and making it exciting. We were tasked with creating a campaign that captured this feeling of excitement in a way that was fun, engaging, and most importantly; versatile - as the campaign would touch every advertising medium, from print to digital, video and in-store.

PHONE SCREEN TO THE BIG SCREEN

Starting with a campaign concept, this was quickly developed into a variety of multi-media assets; a video and still photoshoot produced a global advert for TV and cinema, alongside a fantastic collection of photography to be used on future comms.

getting busy with fizzy

Over time we have produced digital and offline pieces from in-store POS and promotional giveaways to animations and online shop pages - all helping to position Sodastream in the hearts and minds of the sparkling water drinking consumer.

AWARD-WINNING

The campaign was successfully transitioned into a targeted TV advertising campaign ran in collaboration with Sodastream, Boots, Sky TV, Cineworld, and localisation agency Pintarget.

The results speak for themselves:

  • SodaStream over-delivered their sales target by 5.3% and Boots reordered.
  • Prompted recall was nearly 21%, 12.1 points higher than control.
  • Spontaneous awareness was 6.5%, 2.5 points higher than control.

The campaign was recognised by ThinkboxTV as the ‘Best Low Budget use of TV’ at the TV Planning Awards in 2019.

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