Why yes, it's sparkling water.

SODASTREAM CROSS-MEDIA CAMPAIGN

Sodastream are an international brand that excel in taking something everyday and making it exciting. Our task was to create a campaign that would capture this feeling of excitement. Fun, engaging, and most importantly; versatile. Particularly as the campaign would touch every advertising medium, from print to digital, video and in-store.

PHONE SCREEN TO THE BIG SCREEN

Starting with a campaign concept, this was quickly developed into a variety of multimedia assets. For example, our video and still photoshoot produced a global advert for TV and cinema. Plus, we organised a fantastic collection of photography to be used in future comms.

GETTING BUSY WITH FIZZY

Over time we have produced digital and offline pieces from in-store POS and promotional giveaways to animations and online shop pages. All material helping to position Sodastream in the hearts and minds of the sparkling water consumer.

AWARD-WINNING

The campaign successfully transitioned into a targeted TV advertising campaign. This was ran in collaboration with Sodastream, Boots, Sky TV, Cineworld, and localisation agency Pintarget.

The results speak for themselves:

  • SodaStream over-delivered their sales target by 5.3% and Boots reordered.
  • Prompted recall was nearly 21%, 12.1 points higher than control.
  • Spontaneous awareness was 6.5%, 2.5 points higher than control.

The campaign won ‘Best Low Budget use of TV’ at the TV Planning Awards in 2019.

Related Work

Sodastream Currys Peak VR Exhibition

Experiential

A fully immersive experience allowing the Curry's team to understand the full Sodastream product offering alongside their commitment to the environment.

SodaStream In-Store Experience at John Lewis

Experiential

With the launch of the new brand rolling out globally, the in-store presence for SodaStream UK within John Lewis was to set the standard in the flagship Oxford Street store.

Focusing on shopper experience we needed to showcase the new global brand and bring together the full ecosystem of products.

Karcher Virtual House

Virtual House

An immersive, versatile user experience taking POS interaction to the next level.

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