Blog

Our voice, loud and clear

Marketing Emotion

Speaking to your audience on a personal level

Marketing is all about emotions. Creating a brand that adds value and makes you feel strongly about something. Whether this is the brand’s look and feel, ethos, product offering or brand story. Universally, consumers love a brand that looks good, does good and adds value to their lives. It’s all about expressing your brand vision and telling your story to seek an emotional response from your audience. Where there is emotion, there is marketing.

Chatbots and first line messaging

Defining personal communication

Chatbots allow users the capability to enhance customer understanding, improve first line communication and make sales workloads more efficient. Modern chatbots can develop quick and accurate customer service, guiding the user before reaching a human representative.

The question is: how can chatbots best support you, and where should we draw the line? When does personal communication bleed into AI?

LumApps Recognised as a Leader in Forrester Wave Report

Join the leaders in digital workplace innovation

Exciting News! We are thrilled to announce that LumApps has been recognized as a Leader in the latest Forrester Wave Report for Intranet Platforms.

Integrations as Catalysts for Digital Workplace Innovation

Seamless Synergy

In the dynamic landscape of digital workplaces, integrations serve as a binding tool to connect disparate platforms and enhancing overall efficiency. The power unlocked by digital integration can help to boost the way employees can work, both flexibly and efficiently.

How GenAI affects organic site traffic: How to stay ahead

GENERATIVE AI

Generative Artificial Intelligence is set to make user search simpler than ever before. GenAI will continue to create a new way for users to learn and engage with topics across the web. But how could it affect your site traffic?

Core Tools Driving the Mobile-First Digital Workplace

Mobilising Innovation

In the era of digital transformation, adopting a mobile-first approach is of strategic importance. Especially for organisations aiming to enhance accessibility, collaboration, and productivity.

How AI Can Innovate Business Operations

Revolutionising the Digital Workplace

AI stands as a linchpin in the evolution of the digital workplace, reshaping how businesses operate and employees collaborate.

A Partnership in Innovation

BUSINESS ANNOUNCEMENT

We are thrilled to share some exciting news for our team: Mosaique has officially partnered with LumApps, a market leading provider of innovative intranet solutions.

The Vital Role of Videos in Innovation

Transforming the Digital Workplace

In the realm of digital workplace innovation, the integration of video content has emerged as a transformative force. Video is constantly enriching communication, collaboration, and knowledge-sharing within organisations.

When and Where You Should Consider Professional Design

Design vs Designer

Design is the platform that gives form to creativity. In a world where everyone can be a designer, when and where is professional design most essential?

The Power of Nano Learning

Unleashing Digital Workplace Innovation

Nano Learning is a dynamic approach to learning, now becoming a core element in fostering constant improvement and adaptability in your digital workplace.

Marketing

Small Business Marketing: A Juggling Act

THE VALUE OF SMALL BUSINESSES

For small businesses, marketing can seem like an endless mountain of work. You really need to know - what is right for me? It’s all about knowing your customer, knowing your market and focusing on the ways that your value can be best achieved.

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