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Marketing

Small Business Marketing: A Juggling Act

THE VALUE OF SMALL BUSINESSES

For small businesses, marketing can seem like an endless mountain of work. You really need to know - what is right for me? It’s all about knowing your customer, knowing your market and focusing on the ways that your value can be best achieved.

Marketing

Is your brand outdated? (probably yes)

Knowing when a brand refresh is in order

Before committing to a brand refresh, you first need a clear understanding of what your brand is and represents. How has the way your audience interacted with your brand changed? And how have you moved with them?

Marketing

Experiential Marketing and Why Physical Experiences Sell

Fostering brand loyalty from tangibility

With the rise of digital convenience and the parasocial nature of influencer marketing, consumers are reprioritising physical experiences. The value that experiential marketing can offer is strong from a unique visual perspective, but also important for generating useful data and fostering long term customer loyalty.

Posted in
Media
Marketing

AI and our Future in a Digital Landscape

How AI Will Affect the Marketing Space

AI has taken the world by storm - although it’s been a part of marketers everyday lives for a long time now.

Read our thoughts on how AI will change the agency landscape.

Posted in
Digital
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