Blog

Attention spans are dwindling. The human attention span is now allegedly shorter than that of a goldfish (and theirs is only 9 seconds). With the market ever growing and changing, we need to find new ways to attract customers and think outside of the goldfish bowl.

How do we capture the attention of a modern audience, when the modern audience engages differently? What techniques can we use to connect and relate to new customers?

Pay per click advertising is a fantastic way to reach your target audience at the exact point they are looking. Whether the customer is in the research phase or the buying phase, visibility around the most popular or relevant search queries will distinguish your brand as a key player and drive brand awareness.

Sentiment processing can help deepen your understanding of your users on an individual and a more holistic level. It allows you to objectively gauge what users think and feel about your brand.

Marketing is all about emotions. Creating a brand that adds value and makes you feel strongly about something. Whether this is the brand’s look and feel, ethos, product offering or brand story. Universally, consumers love a brand that looks good, does good and adds value to their lives. It’s all about expressing your brand vision and telling your story to seek an emotional response from your audience. Where there is emotion, there is marketing.

Chatbots allow users the capability to enhance customer understanding, improve first line communication and make sales workloads more efficient. Modern chatbots can develop quick and accurate customer service, guiding the user before reaching a human representative.

The question is: how can chatbots best support you, and where should we draw the line? When does personal communication bleed into AI?

Generative Artificial Intelligence is set to make user search simpler than ever before. GenAI will continue to create a new way for users to learn and engage with topics across the web. But how could it affect your site traffic?

For small businesses, marketing can seem like an endless mountain of work. You really need to know - what is right for me? It’s all about knowing your customer, knowing your market and focusing on the ways that your value can be best achieved.

Before committing to a brand refresh, you first need a clear understanding of what your brand is and represents. How has the way your audience interacted with your brand changed? And how have you moved with them?

With the rise of digital convenience and the parasocial nature of influencer marketing, consumers are reprioritising physical experiences. The value that experiential marketing can offer is strong from a unique visual perspective, but also important for generating useful data and fostering long term customer loyalty.

AI has taken the world by storm - although it’s been a part of marketers everyday lives for a long time now.

Read our thoughts on how AI will change the agency landscape.

In the last few years, there has been a recognised trend of short-termism, with brands focusing on short-term wins at the expense of longer term strategies. The value of a consistent and communicative brand has been diluted in turn.

Read our thoughts on why long term strategies receive the best results.

Long time Mosaique client and partner Westgate Labs wins big at industry trade show.