Sentiment processing can help deepen your understanding of your users on an individual and a more holistic level. It allows you to objectively gauge what users think and feel about your brand.
Generative Artificial Intelligence is set to make user search simpler than ever before. GenAI will continue to create a new way for users to learn and engage with topics across the web. But how could it affect your site traffic?
For small businesses, marketing can seem like an endless mountain of work. You really need to know - what is right for me? It’s all about knowing your customer, knowing your market and focusing on the ways that your value can be best achieved.
Internal comms is often an afterthought for many businesses, with their external audience being the priority. But done right, internal communication can be your company's super power.
In the last few years, there has been a recognised trend of short-termism, with brands focusing on short-term wins at the expense of longer term strategies. The value of a consistent and communicative brand has been diluted in turn.
Read our thoughts on why long term strategies receive the best results.
