The retail environment is constantly changing and brands are always looking to grab customer attention and create a unique in-store shopping experience. Karcher embraces this concept wholeheartedly and so they are always thinking about future technology and being 'one step ahead' across all of their product range. Karcher's vision is a new retail shopping experience based around the 'shop in shop’ idea. Our role was to create an interactive experience as a showcase to the display which would sit alongside demonstration areas of the High Pressure Washers and Window Vacs.
The Virtual House we created lets the customer select a task around the house through a touchscreen interface: they can then view accessories relevant to the selected task. Alongside, there is a range of ‘How to’ videos to help with the purchasing decision. Overall the Point of Sale (POS) is a really immersive ‘hands on’ experience. The feedback has been great from the retailers and their customers resulting in increased sales of product and accessories and a better brand educated customer.
Giving our clients value is key in our initial thinking with this in mind we built this application in browser based technology... which put simply meant Karcher could use it in-store on HD screens and online in Retailer brand shops using the same base programming negating the need for us to build it for 2 environments.
Due to the Coronavirus outbreak and recent health advice, the Mosaique team are working from home. Nevertheless it’s business as usual. Our telephones have been diverted, so the Mosaique team are still contactable on our main number 01684 292 552.