Karcher were key sponsors of the Game Fair, a high profile exhibition in the countryside calendar, our brief was to create a presence at the show worthy of a main sponsor, not only creating impact but enabling space for demos and up close displays, across their retail and professional range of products.
How do you achieve this when it’s an outside event? How do you avoid looking like everyone else throughout the exhibition? We suggested that alongside the professional marquee (which was completely internally fitted out including 2 ton supporting floor) that they also build a house to display and demo their retail range of products.
We always look for cost down reduction. The house was built to work in the outside space of the Game Fair and also at Grand Designs - an indoors exhibition that proved equally as successful.