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Sodastream

Experiential

Standing out in company of the likes of Google Home, Sonos and GOPRO was always going to be a challenge -  Sodastream’s presence at the Dixons Carphone show needed to pack a punch and resonate with the audience. 

MIXING IT UP

The Experience started with a visit to the Sodastream Bar where attendees could sample the mixologists creations followed by a visit to 1 of 2 VR experience rooms with a specially produced VR experience highlighting the core of the Sodastream ethos, "waving goodbye to single use plastic.”

VIRTUAL REALITY

The clever use of space allowed for product display, interaction at the Bar and 2 VR experience rooms, ticking the boxes of audience product education, and the creation of a dynamic inviting zone ensuring all visitors wanted to be part of the experience.

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