Standing out in company of the likes of Google Home, Sonos and GOPRO was always going to be a challenge. So Sodastream’s presence at the Dixons Carphone show needed to pack a punch and resonate with the audience.


The Experience started with a visit to the Sodastream Bar where attendees could sample the mixologists creations. Then followed by a visit to 1 of 2 VR experience rooms with a specially produced VR experience highlighting the core of the Sodastream ethos, "waving goodbye to single use plastic.”


The clever use of space allowed for product display, interaction at the Bar, and two VR experience rooms as well. Both ticking the boxes of audience product education and the creation of a dynamic, inviting zone, ensuring all visitors wanted to be part of the experience.

Related Work

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Focusing on shopper experience we needed to showcase the new global brand and bring together the full ecosystem of products.