BSI’s Kitemark has been used as a quality defining symbol since 1903. In recent times what it truly means to both trade and end user audiences has become confused. Our client’s brief required us to create a range of campaign concepts targeting either business or end user audiences to re-establish the BSI Kitemark as a leading symbol of quality, safety and performance.
Our creative work aimed to provide platforming concepts for both B2B and B2C campaigns. Through timeline, illustrative and photographic treatments we provided a range of visual ideas rooted in re-establishing Kitemark’s heritage and current day standing as a quality defining symbol.
We provided a range of campaign assets based around timelines illustrating how products have changed and developed, quirky treatments of the kitemark and using point of view ‘with you’ photography to place consumers in environments where kitemarked products truly help.
Once our campaign styles were established we went on to supply a wide range of print media and digital assets; advertising, posters, display stands, wall graphics and web banners that our client has used as part of their Kitemark re-defining campaign work.