Sodastream - "Why Yes" Campaign
Cross-Media Campaign
An award-winning cross-media campaign that ran across online display, social media, in-app advertising, point of sale, television, and cinema.
Sodastream
Experiential
Standing out in company of the likes of Google Home, Sonos and GOPRO was always going to be a challenge. So Sodastream’s presence at the Dixons Carphone show needed to pack a punch and resonate with the audience.
MIXING IT UP
The Experience started with a visit to the Sodastream Bar where attendees could sample the mixologists creations. Then followed by a visit to 1 of 2 VR experience rooms with a specially produced VR experience highlighting the core of the Sodastream ethos, "waving goodbye to single use plastic.”
VIRTUAL REALITY
The clever use of space allowed for product display, interaction at the Bar, and two VR experience rooms as well. Both ticking the boxes of audience product education and the creation of a dynamic, inviting zone, ensuring all visitors wanted to be part of the experience.
Related Work
Game Fair: Karcher Experience
Exhibition
Standing out from the crowd as main sponsor at the Game Fair would take something a little bit special for Karcher. So, we built a house.
SodaStream In-Store Experience at John Lewis
Experiential
With the launch of the new brand rolling out globally, the in-store presence for SodaStream UK within John Lewis was to set the standard in the flagship Oxford Street store.
Focusing on shopper experience we needed to showcase the new global brand and bring together the full ecosystem of products.
