Game Fair: Karcher Experience
Exhibition
Standing out from the crowd as main sponsor at the Game Fair would take something a little bit special for Karcher. So, we built a house.
Karcher
Interactive POS
The retail environment is constantly changing. Brands are always looking to grab customer attention. Plus, to create a unique in-store shopping experience. Karcher embraces this concept wholeheartedly. They are always thinking about future technology and being 'one step ahead' across all of their product range. Karcher's vision is a new retail shopping experience based around the 'shop in shop’ idea. Our role was to create an interactive experience as a showcase to the display which would sit alongside demonstration areas. The virtual POS would complement the High Pressure Washers and Window Vacs displays.
Task-led UI
The Virtual House we created lets the customer select a task around the house through a touchscreen interface. Then they can view accessories relevant to the selected task. Alongside this, there is a range of ‘How to’ videos to help with the purchasing decision. Overall, the Point of Sale (POS) is a really immersive hands-on experience. The feedback has been great from the retailers and their customers. This has resulted in increased sales of products and accessories, and a better brand educated customer.
Giving our clients value is key in our initial thinking. With this in mind, we built this application in browser-based technology. Put simply, this meant Karcher could use it in store on HD screens and online in retailer brand shops using the same base programming. This removed the need for us to build for 2 environments.
Related Work
Sodastream Currys Peak VR Exhibition
Experiential
A fully immersive experience allowing the Curry's team to understand the full Sodastream product offering alongside their commitment to the environment.
SodaStream In-Store Experience at John Lewis
Experiential
With the launch of the new brand rolling out globally, the in-store presence for SodaStream UK within John Lewis was to set the standard in the flagship Oxford Street store.
Focusing on shopper experience we needed to showcase the new global brand and bring together the full ecosystem of products.
