Expanding Doodlebone's reach at Olympia

Creating a stand out brand story that visitors could explore and truly connect with

Top Drawer Olympia is a premier platform for design led brands to shine. The platform allows brands to expand their reach, increase brand awareness and create real connection with their buyers. We needed to create an immersive brand led experience that helped tell visitors the Doodlebone story. Ultimately we wanted to bring together the full brand offering in a stand out way.

With such a small space, to create maximum impact we fully embraced the colourful personality of Doodlebone. It was important to us to encapsulate their passion to bring more colour and fun into the doggy world. We understood what a huge opportunity exhibiting at Top Drawer London was to Doodlebone which is why we closely oversaw the project from start to finish to bring their brand story to life. We created everything from an animated brand video, bespoke Doodlebone Kennel with a video dog, bespoke coat hangers and bone displays.

The POS stand was designed in a way to ensure that all products on display were truly tactile. An important element of the brand is the quality and safety of their products, having form, function and fun in perfect balance. Therefore, having all key products easily accessible was the best way to communicate this.

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Focusing on shopper experience we needed to showcase the new global brand and bring together the full ecosystem of products.

Karcher Virtual House

Virtual House

An immersive, versatile user experience taking POS interaction to the next level.