Sodastream Currys Peak VR Exhibition
Experiential
A fully immersive experience allowing the Curry's team to understand the full Sodastream product offering alongside their commitment to the environment.
Why yes, it's sparkling water.
SODASTREAM CROSS-MEDIA CAMPAIGN
Sodastream are an international brand that excel in taking something everyday and making it exciting. Our task was to create a campaign that would capture this feeling of excitement. Fun, engaging, and most importantly; versatile. Particularly as the campaign would touch every advertising medium, from print to digital, video and in-store.
PHONE SCREEN TO THE BIG SCREEN
Starting with a campaign concept, this was quickly developed into a variety of multimedia assets. For example, our video and still photoshoot produced a global advert for TV and cinema. Plus, we organised a fantastic collection of photography to be used in future comms.
Supported in so many different disciplines.
Mosaique have been an amazing extension of the SodaStream team for a couple of years. They have offered great support on a variety of projects from digital, POS, exhibitions and so much more.
Trade Marketing Manager – SodaStream UK
GETTING BUSY WITH FIZZY
Over time we have produced digital and offline pieces from in-store POS and promotional giveaways to animations and online shop pages. All material helping to position Sodastream in the hearts and minds of the sparkling water consumer.
AWARD-WINNING
The campaign successfully transitioned into a targeted TV advertising campaign. This was ran in collaboration with Sodastream, Boots, Sky TV, Cineworld, and localisation agency Pintarget.
The results speak for themselves:
- SodaStream over-delivered their sales target by 5.3% and Boots reordered.
- Prompted recall was nearly 21%, 12.1 points higher than control.
- Spontaneous awareness was 6.5%, 2.5 points higher than control.
The campaign won ‘Best Low Budget use of TV’ at the TV Planning Awards in 2019.
Related Work
SodaStream In-Store Experience at John Lewis
Experiential
With the launch of the new brand rolling out globally, the in-store presence for SodaStream UK within John Lewis was to set the standard in the flagship Oxford Street store.
Focusing on shopper experience we needed to showcase the new global brand and bring together the full ecosystem of products.
