Known for their bright, bold and funky dog accessories, Doodlebone were looking to expand into the pet wellness industry. No longer confined to basic pet essentials, the pet industry has now expanded into a dynamic arena where the wellbeing of our four-legged friends takes center stage.
Initially looking to launch a daily supplement for dogs, Doodlebone approached us with the idea of Nuri. They had the name and the logo but needed our help to give Nuri a personality and bring the idea to life.
To stand out in an already busy and scientific market Nuri needed to feel fresh, fun and full of life, but at the same time not loose the serious undertone of the products nutritional benefits. The brand also needed to align with its parent brand Doodlebone and feel like a true extension of the family.
Our answer was Vita Bites, a fun bold and chatty brand with a friendly warmth and down to earth personality and tone of voice. With bold bright colours and hand drawn touches we wanted Nuri to truly embody vitality. We gave the brand a personal touch with illustrations, doodles and shapes to help differentiate between product category’s and stand out on shelf.
From packaging, POS units, brochures, web banners, launch postcards, influencer boxes and brand guidelines we supplied a full 360 brand experience. Ensuring the brand translated consistently across multiple formats and channels was key.
We understood what a huge opportunity exhibiting at Top Drawer London was to Doodlebone. We needed to create an immersive brand led experience that helped tell visitors the Doodlebone story.
Mosaique were thrilled to be involved in Lions at Large, a Wild In Art fundraising event for the Big Space Cancer Appeal. As sponsors, Spirax Sarco briefed Mosaique to design and bring to life a fun and engaging resource pack aimed to engage and inspire students and teach vital skills.
