Microcontent and bite-sized marketing
Keeping attention spans in a fast paced world
Attention spans are dwindling. The human attention span is now allegedly shorter than that of a goldfish (and theirs is only 9 seconds). With the market ever growing and changing, we need to find new ways to attract customers and think outside of the goldfish bowl.
How do we capture the attention of a modern audience, when the modern audience engages differently? What techniques can we use to connect and relate to new customers?