The Robin is a local on-demand bus service bringing accessible travel access to service users in the North Cotswolds and the Forest of Dean. We were brought onboard by Gloucestershire County Council to create an encompassing brand message that could encapsulate the purpose of The Robin. An opportunity to provide better awareness of the local service, with the goal of converting North Cotswolds residents to give it a try.
Hopping onto a detailed discovery phase, it was important to get a 360° understanding of exactly where the service was being used and how we could transform the service into something accessible and relatable for The Robin’s varied target audiences. Our data led approach included an in-depth review of stakeholder viewpoints, local surveys, area demographics, competitor analysis, observations and a plan for communications moving forward.
Using our insights, we created an engaging tone of messaging and campaign style to act as a launchpad for future messaging and branded assets. By creating a friendly and reliable brand messaging we could empower residents to travel independently with trust in local services. Future communications have been designed to educate local residents on the services, how to use them and how The Robin could positively benefit their day to day experience of living in a rural area.
The end result was a range of bespoke branded multi-media assets that encapsulated the service’s friendly look and feel, making The Robin strongly recognisable for Gloucestershire residents. We delivered a range of digital and print assets including social templates and short video animations, alongside pick up point asset packs which included posters, flyers, tent cards and pick up point window stickers for regular pick up locations across rural villages. Plus the design of a branded map to clearly delineate the boundaries of the service’s operation.
We worked with the Gloucestershire County Council Restorative Practice team to develop an ownable brand style that had the ability to communicate and deliver Restorative Practice in a variety of situations and audiences.
Mosaique were briefed to help develop and bring to life the first ever Two Rivers Converge, a festival where creativity, heritage and climate connect.
Gloucestershire Road Safety Partnership tasked us with creating an impactful and innovative campaign to spread awareness during the festive season. To stand out we needed to create something unexpected, so we ruined the joy of Christmas.
Gloucestershire Recycles identified a large proportion of Gloucestershire residents weren’t using their food caddies to recycle their food waste.
Working with Mosaique, an engaging and educational video was designed, storyboarded and animated to highlight the importance of recycling your food waste and how easy it is to get started.
Mosaique was commissioned to develop an eye-catching style for Tewkesbury Then & Now, a major photographic exhibition showcasing Tewkesbury’s heritage.
Mosaique came on board to create a bold creative campaign to highlight Highways' work and communicate effectively to Gloucestershire residents. The result was an in-depth discovery process, communications strategy and multimedia marketing campaign to visualise this across multiple channels.
