Harwin was experiencing rapid growth and needed to align its company structure and market positioning with its ambitious future goals.
Our first brief was to strategically redefine and position the brand into distinct core product segments while enhancing its brand identity. We approached this with an "evolution, not revolution" mindset—refreshing the logo, tagline, colour palette, and imagery to better reflect Harwin’s focus on digital platforms. Alongside this we streamlined the product offering by naming and defining three key product ranges, simplifying the user experience and strengthening brand clarity.
Our comprehensive brand update was unveiled at Harwin’s cornerstone exhibition. We played a pivotal role through designing the exhibition stand, creating a compelling product launch animation, and developing the website UI, ensuring a cohesive brand presentation across all platforms.
The next stage in bringing this refreshed brand to market was to create a new website UI and design that showcased Harwin’s refreshed brand and product restructuring. The goal was to provide an intuitive solution for Harwin’s customers, making it easy to navigate through thousands of products.
We focused on creating a user-friendly experience that prioritised the end user, enabling bespoke development and website scalability. The design incorporated a template-based system, content components, and a clear, user-friendly mega menu. This ensured users could easily find relevant content, regardless of the device they were using, and allowed Harwin to manage and expand its digital presence effectively.
If you're interested in transforming your brand identity or redesigning your website UI and UX, we would love to support you on this journey. Learn more about the services Mosaique offers and how we can help.
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We recently had the pleasure of building a large application and product-led, content-managed website for Tecman. This gave us the freedom to change their online presence - shifting to a hyper-visual identity that really showed off the quality of their products.
Fully content-driven website solution that puts the user at the front of the experience and breaks the solution down into meaningful, information-led content without digging too deep for too long.
