Predicting upcoming design trends

As we head into 2025, the new year brings a sense of renewal. Most of us will be deep into setting ourselves new goals and reflecting on what we want to achieve this year. As designers we do the same, by delving into what lies ahead and the trends that will be keeping 2025 fresh and relevant.

Design trends reflect the cultural, social and technology changes that our society faces. Keeping up to date with these trends helps us learn the preferences and expectations of our audience. So, let's take a look into some of the 2025 design trends we expect to see a lot of this year.

It’s a year for being bold

Colour has always been an essential part of design. However it feels like this year, it’s all about making an impact with bright and bold colours. Contrasting palettes and vibrant colour combinations bring with them a burst of positivity. Bold colours capture attention, evoke emotion and create memorable impressions. Design is stepping away from muted colours and embracing being bold.

AI is here to stay

AI is becoming a mainstream tool for designers and is helping transform the way we approach design. Automating mundane tasks and freeing up designers, AI enhances their capabilities and allows them to focus on the more strategic aspects of their work. 2025 will see AI as an expansion to the creative process, not a replacement.

Minimalist maximalism

A year where minimalism meets bold maximalism. Blending clean lines and white space paired with vibrant colours and oversized typography is the key to creating striking and balanced design that is easy to digest. This style of design blends the audience of bold and minimal. It helps brands convey their message with clarity whilst making a bold visual statement.

Eco & sustainability

Continuing to take centre stage will be a social emphasis on sustainability, wellness and nature. As we become more aware of environmental impacts, design and brands that incorporate natural elements are resonating more deeply with audiences. Design will increasingly incorporate elements such as organic shapes, colours that draw from natural elements and organic textures. Incorporating eco friendly materials and aligning with sustainability helps strengthen brand reputation and loyalty.

Inclusive design

Inclusive design helps expand a brand's reach and make it more relatable to a diverse audience. The design world has seen a huge push in ensuring brands are more inclusive and this will only continue to grow. This means that designers will need to consider a large array of factors such as age, appearance, gender, health & disabilities, ethnicity and much more to help connect with the audience. To do this designers must avoid exclusion, considering imagery, language and accessibility to keep brands connected.

The world of graphic design is constantly evolving and being aware of the latest trends helps keep things competitive. By embracing trends we can help our clients create impactful engaging experiences that stay relevant to their audience and their ever advancing needs. At Mosaique we can help you embrace trends in an ever changing market.

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