A Design Agency as a Tool for Success
How can a Design Agency add value to your business?
Each company has different processes and tools to develop the creative they need for their marketing. Whether this is managed by an in-house studio, outsourced to trusted freelancers or supported by the breadth of experience of a design agency.
What are the benefits of hiring a design agency?
Often for smaller companies, and companies with limited in-house design resources, having an experienced design agency at your fingertips can be a great help. In-house design without a dedicated team is rewarding but can take a lot of time and training, whereas leaning on an agency gives your marketing team the opportunity to bring their ideas to life while removing strain from other aspects of their role. Agencies free your time and deliver fresh, innovative ideas that are molded to your brand’s identity and the changing market. Of course, amends and refreshes are very common, and this can be a collaborative process between parties.
What is the role of a design agency?
To be innovative, reliable, consistent, artistic, knowledgeable, supportive, reactive, creative...
At Mosaique, we pride ourselves in our ability to roll our sleeves up and take on any challenge. We are agile and experienced, able to turn around engaging concepts that tie together the strings of your overall vision.
The impact of good design
Though vector based design tools certainly have their place, the value of an external design team means that every detail is considered and thought through. Read our blog on the difference between design vs. designer. A design agency does what it says on the tin - we create really great design.
Every designer has an extensive knowledge of design rules, and experience rolling out small business cards to giant brochures. They can keep to your existing style or create you something completely fresh. They have an eye for what looks good and a brain for style, colour, typography and layouts.
Our digital team considers the UI and UX considerations of a digital solution, and ensures that the design looks good across all platforms and devices. Your brand’s creative vision is safe in our hands.
Collaboration and connection
Having a trusted design agency at your fingertips means that you always have an external opinion you can rely on. If your workflow is struggling and you need support, a design agency can relieve some of your in-house time. Especially for briefs that may require some dedicated visionary thought, a new creative direction that ties into your existing branding and collateral. Either entirely, or collaborating with your internal teams.
A design studio can support and alleviate, they will learn and understand your brand inside out, keeping your content fresh and staying up to date with relevant changes in the industry. A design agency allows you to connect with your audience in a fresh way, using innovative thinking and timeless design.
Why Mosaique?
At Mosaique, we breathe everything design and more. We consider ourselves a full service agency, spanning across digital and print design, website & app development, 2D and 3D animation, digital marketing, POS & exhibition design, intranet consultancy and more.
Think of us as an extension of your business, a support for all things design, digital and creative thinking. We have over 30 years of experience under our belt, and are proud of our ragtag bunch of designers, developers, marketers, directors and everything in between.
Let us support you, and we can create big things together.
