With a presence in more than 45 countries Vero is an internationally recognised CAD engineering software brand. Our aim was to redesign and develop a brand offering something to excite their customer base, improve usability and showcase their highly advanced IT products. Using a simple ‘dot’ motif we created a corporate element that, when applied to a word, produces an instantly identifiable logo. Using a rounded font we created a highly appropriate fluid, almost liquid visual approach.
Ultimately our Vero brand, sub brand and design house style covers a wide range of marketing assets; from the all important web based platform to literature, stationery and promotional items.