Our Friends at Karcher asked us to produce an informative guide that not only educated the consumer on the variety of tasks their products could perform, but also showcase the accessories associated with those tasks.

We went back to the drawing board...literally...producing a set of pocket sized ‘how to’ guides with easy to follow illustrations stepping the consumer through each cleaning task. The brochure culminated in a list of associated accessories and the relevant descriptions promoting an upsell of complimentary products at Point of sale.

Designed using our new product photography and our creative teams illustration skills, the pint-sized piece sat very nicely alongside our digital interactive house in retailers across the UK.