After a successful pitch we worked with the marketing team at Gloucestershire College to create an aspirational prospectus with a new, exciting and fresh look. The brochure is one of the college's most important sales tools and needed to be eye-catching, tactile and engaging.
In our minds throughout the creative process was the college's key phrase ‘Learning That Works’ which highlights the college's success. To emphasise this there is a great wealth of statistics we were able to use which helped us to illustrate key points. For example the college's hugely impressive 850 strong partnerships with many of Gloucestershire’s best businesses and schools.
The course information can now be easily scanned and compared. Alongside key data, infographic content, maps and images all add interest.
Using emotive and attractive photography, statistics that educate, and design to suit the subject matter, we created a brochure that works hard to inform, entertain and inspire both potential students and parents.
”The direction for this year’s prospectus was for a much more grown-up and engaging design, while retaining the message of ‘Learning That Works’ throughout. We had one discussion with Mosaique and gave them a brief, the first concept was returned and that was all we needed as it absolutely fulfilled the brief. We’re delighted with the final prospectus and the reaction that we’ve had so far has been very positive!“
Hannah Grainger – Marketing Executive, Gloucestershire College