This can be the hardest part. What do you actually want? Sometimes the way ahead is very clear cut, other times it can be a little vague. Either way, instead of complicating things, it’s our job to make them as straight forward as possible!
With clients who have an existing ‘design house style’ our approach involves getting to know the parameters, and how we can add value within the accepted boundaries. At other times things are a little more open and we’re left to have fun off the leash. More usually though, clients have a rough idea of ‘the sort of thing’ they’re looking for, but are prepared to be gently guided towards the right solution.
Every brief is unique. We apply our experience when listening to what’s required, get involved in the process by making suggestions and recommendations, and then run away, full of enthusiasm, to get started.