By the time the Ideal Home Show finished after a 17-day stint in London more than 250,000 people visited the exhibition at Olympia. It’s the UK’s biggest homes show and an important shop window for hundreds of retailers.
Our role was to make sure Karndean’s stand stood out from the rest and to showcase the company’s sought after Design Flooring in delivering an aspirational lifestyle.
To achieve this, we not only developed bespoke Point of Sale (POS) units to showcase the products we also developed three distinct room sets featuring very different styles. In one area, called Urban Luxe v Art Deco, the look was inspired by luxurious warehouse-style living. A statement monochrome floor design featured Karndean’s Art Select Fiore and Otono floor coverings. The look was offset with accessories mixing copper and silver polished metallic accessories for added elegance.
Focusing on a family dining space featuring a modern rustic look, the area aimed to replicate the look of reclaimed natural wood indoors. This featured the deep scorching effect of Karndean’s new Van Gogh Salvaged Redwood against a contrasting minimalist white walls and chair. The distinctive knot and grain details of the company’s redwood design, coupled with the fresh pops of springtime yellow reflect a truly modern rustic feel.
The third look celebrated the trend for late for bold and brash colour pattern clashes in the home. Karndean’s take on the look is a subtle approach using a pale blue, chevron pattern walls against the soft grey-brown tones of its Da Vinci Coastal Driftwood. The aim was to show how you can team the weathered driftwood design with most bold patterns for a more extreme take on the trend.
When designing the stand we made full use of our technological expertise and developed a purpose built app, which allows visitors to order samples and brochures whilst at the show. Once the data is captured on the stand it is delivered straight into Karndean’s Customer Relationship Management (CRM) system so that the team at the company’s headquarters can respond straight away and make the most of the opportunities generated at the event.
When the London event finishes on 3 April, we made sure the stand is well packed and secure before it headed straight to Dublin for the Irish Ideal Home show from 15-17 April.