Fit Show 2016 – A massive success for the CDW sector

The Conservatories Doors and Windows (CDW) sector can be really proud of their industry and the FIT show was a great reflection of a market that has reinvented itself and is continuing to grow. MCM was very proud to be part of the show, delivering three stunning exhibition stands at a time when the FIT show visitor attendance was up by a massive 45%.

Three clients one show

MCM built an impressive 472 square meters of stand displays for three delighted customers.

Masco UK Windows Group set the standard at FIT 2014 as the only two-tier stand but this year several others stepped up to the mark. A reflection of how important the show has become in the industry.

The new Masco stand stood tall in Hall 2 with beautifully crafted product displays, a conservatory roof display, and re configured illuminated light box display which covered the whole of the back wall and projecting key product and service messaging. We don’t think we have ever seen a hospitality area (on the first floor) so busy, with refreshments flowing like a high street coffee shop.

Masco was delighted with visitor numbers to the stand: up, and new business appointments doubling on the previous show. 

Stunning features

Atlas Glazed Roof Systems also strutted their brand new space only stand that was showcasing several new product launches.  The illuminated banner was hoisted some 6 metres above the stand creating a prominent presence in Hall 1.

Featuring a new flat display along with a bespoke skyroom feature, the stand attracted great interest with Atlas meeting more customers and receiving more enquiries in the first day than the whole of the 2014 Fit Show. We were delighted to have delivered a well thought out space with an easy traffic flow through the stand.

Some times it’s not all about size and that was certainly the case with GT Window Products. Making the most out of an 8M x 3M stand space is often a more challenging brief. MCM not only delivered a great stand but also produced unique display cubes to showcase the GT’s innovative components. The products were displayed in beautifully crafted jewel box displays with LED lights and acrylic lenses. Two monitors displayed both corporate messaging and an animated showreel informing customers of the benefits of fitting GT products into their window and door systems.

The client trusted us to deliver - and we did!

Now we’re looking forward to 2017 and the challenge to deliver attractive and effective stands for next year’s FIT show which moves to the NEC Birmingham.

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Paul Carter

I have been working in design and digital marketing for over 30 years. What have I learnt? Not as much as i will learn through this digital revolution. Marketing has not changed that much but the way we market has changed significantly. We are more and more engaged through Social Media, and Content Marketing is key for all brands. Is it Multi and / or Omni? Whatever channel, it continues to move quickly and I am learning more now than ever. t’s an exciting time for all brands and business. I watched my two year old grand-daughter playing with my iPhone recently; unsurprisingly she already knows how to swipe and to scroll. As a digital immigrant who grew up with 'action man' (albeit with real hair and gripping hands) I can only wonder what digital natives like my grand-daughter will be doing with technology in the next 20 years!

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